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That leads us to one of the current favorite models? PPC (or pay-per-click). This trend started when banner advertising was still in it?s hey day and before it was discovered that text ads actually did better than animated graphic ads. It has continued to this day although many networks did ban it because of fraud years ago. Google actually even started out selling by the impression and then converted to selling by the click. However, most of us who went through that transition understand that internally Google is still charging by the impression. The PPC model they show outwardly is really just an illusion, but perhaps that is a topic for another article.
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If you want further information on how to use an online newsletter to increase sales and leads, there is additional information on the internet. If you are not using one now to increase business, … Read More