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Product standardization is about ensuring that all products within a given category are identical. Standardization efforts do not aim at improving the overall quality of the products, but at making sure that all products are of the same quality. A customer who walks into a McDonald’s restaurant has certain expectations about the taste, flavor, volume, and design of a burger. McDonald’s seeks to satisfy the customer’s expectations by supplying identical burgers every time the customer visits the restaurant. For McDonald’s, quality management is not about improving the nutritional value or the design or the taste of the burgers, but it is about ensuring that customers can enjoy identical burgers every time. Product standardization is an important measure to secure customer loyalty, but not to raise the quality of the end product.
What Does Business Casual Mean
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